Implementation of Machine Learning in Business Intelligence for Customer Segmentation and Loyalty at PT. Inti Group. Journal of Innovation and Technology Polbeng Series on Informatics (INOVTEK Polbeng - Seri Informatika), [S. l.], v. 10, n. 2, p. 1085–1095, 2025. DOI: 10.35314/5xwns554. Disponível em: http://210.79.191.38/index.php/ISI/article/view/586.. Acesso em: 8 jul. 2026.