The Influence of Experiential Marketing and Social Media Marketing on Repurchase Intention Mediated by Brand Trust Variables in the OVO Application in Pekanbaru City. InovbizMIK [Internet]. 2024 Dec. 27 [cited 2026 Jul. 8];4(2):149-57. Available from: http://210.79.191.38/index.php/InovbizMIK/article/view/334